The price for bubble tea depends on where you get it. Chart. The bubble tea industry has a good product gross margin of 60 per cent to 70 per cent, the release said. The Tea segment in Singapore is projected to grow by 2.16% (2023-2025) resulting in a market volume of US$807.70m in 2025. . Availability of Alternative Caffeinated Drinks to Impede Growth. The first bubble tea shop was Bubble Tea Garden in Marina Square, owned by Ann Chew. I liked bubble tea first because milk tea is nice, and the pearl. Low, F., & Lee, H. M.(2011, March 27). Thailand came in second, with US$749 million through more than 31,000 bubble tea stores and other retail channels. (2001, August 31). Ho, S. B. The Straits Times, p. 8. 10. According to a recent CLSA survey of consumers, 94% of those aged between 20 and 29 bought boba tea in the last three months, reported Bloomberg (June 24). We know it's a hassle to switch browsers but we want your experience with CNA to be fast, secure and the best it can possibly be. under and CEO Li Jianggan said the bubble tea market is fragmented, with enough room for larger and smaller players to co-exist and flourish. The report covered all the points and was very detailed. The price might seem high, but you have to consider everything that goes into making it, which includes: On the surface, bubble tea seems like a simple drink. Teenagers and people in their 20s consistently account for the highest consumer percentage of bubble teas. Keep reading to discover everything weve uncovered about bubble tea. to incorporate the statistic into your presentation at any time. If youre looking for a sweet, refreshing drink that doesnt compromise on flavor or quality, bubble tea is the answer. Chewy tapioca balls or different flavored jellies are then added to give bubble tea the fun, chewy texture that it is known for! This service is not intended for persons residing in the E.U. The appearance of the finished drink is what led to its name. "Important Factors When Considering a Bubble Tea Purchase in Singapore in 2020. 15 Bubble Tea Stores That Are Leading the Industry Right Now | World The global Bubble Tea Market is expected to $4,368.6 million in 2027. Moreover, the availability of suitable alternatives, such as unsweetened tea, coconut water, fruit-infused teas, and others, offering similar benefits, hamper the global market growth. The chocolate segment is projected to have the fastest growth in the coming years due to increasing demand for chocolate-based drinks from every age group. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. At this point in time, bubble tea was served in a cocktail glass,3 and customers drank the beverage sitting down in cafes or bubble tea huts.4 Bubble Tea Garden, in particular, served flavours such as Pearl Red Bubble Tea, Yam Shake, Honey Egg Yolk, Whisky Red Tea and Honey Peppermint.5 It attracted many students, largely Chinese-speaking and who came in groups, partly because it had a message board for customers to express their thoughts and communicate with one another.6Food fadAlthough bubble tea was well received, notably among the youth, when it was first introduced, it was only in 2001 that it became phenomenally popular. Bubble tea shops, or Boba tea as it is frequently called in America, can be found in almost every major city across the country. Almost overnight bubble tea shops popped up around the world in multiple countries that had never had an interest in it before. Aqilah still drinks the occasional bubble tea. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive, Please pass on our sincere thanks to the whole team at Fortune Business Insights. Please do not hesitate to contact me. Moreover, apart from teas for sale, there are plenty of fruit juices and sometimes coffee options on the menu of bubble tea shops. Far from game over: From boom to bust to boom again, bubble tea is back (1993, September 24). The ideal entry-level account for individual users. The consumption of bubble tea also improves the balance of vitamins and minerals in the human body due to the presence of various inclusions such as yogurt, cream, fruit bits, and others. Bubble tea can be found on every continent today, except for Antarctica, of course! Bubble Tea Market Demand to Surge with Rising Popularity of Bubble tea drinks are designed to appeal to younger consumers as a way for brands to be part of viral food trends. How much is the global bubble tea market worth? According to the Indian Tea Association 2020, tea price has risen by 25%-40% on average due to lockdown in the tea growing regions, leading to a drop in crop size along with disruptions in transportation and logistics. Meanwhile, bubble tea orders on the GrabFood platform has seen more than 700 per cent growth in Singapore from May 2018 to December 2018. Register in seconds and access exclusive features. Teens use tea house notice board to talk to each other, AVA suspends two more Taiwanese juice brands, Unapproved additive found in 11 food products, Pearls dropped by some bubble tea shops. You only have access to basic statistics. Junction. This segment is expected to grow significantly throughout the forecast period due to its high nutritional value as compared to other flavors, the high popularity of tea-based fruity beverages, and high consumer preference. The bubble tea industry was valued at $2.2 billion in 2019. The hidden sugars in bubble tea, Confessions of a bubble tea addict: Not good for me, but it's been good to me. There are six official types of bubble tea. Chewy tapioca balls or pearls are often added as well, giving rise to the need for extra large straws when drinking the beverage. With globalization, new trends have started striking the food service market, thereby influencing the young generation to try new beverages. Such initiatives further support the immense growth opportunities for the companies. "Number of Bubble Tea Outlets in Singapore in 2019, by Brand. Get full access to all features within our Business Solutions. Bubble tea is 25 years old in S'pore - Mothership.SG This was attributed due to rise in the consumption of tea based everages across the world. Emerging countries such as China, India and Brazil growing with the CAGR of 8%, 9.5%, and 8.3% respectively. Bubble tea | Infopedia - National Library Board The market value of the bubble tea market is anticipated to reach a high of US$ 5.82 billion by the year 2032. This can be attributed to the rise in awareness regarding healthy lifestyle and higher adoption of healthy beverages by health-conscious consumers. Despite the burgeoning demand for such innovative tea beverages, the wide availability of other caffeinated and conventional drinks, such as coffee and chocolate, coupled with the prominent coffee consumption trends in Western countries, poses a threat to market growth. Since then, however, bubble tea has expanded across the rest of Asia, and there was a sudden explosion of popularity during 2018, particularly in Singapore. It is not intended to be an exhaustive or complete history of the subject. Upgraded but still having issues? (Photo: iStock). Although there are plenty of bubble tea flavors to choose from, fruit teas tend to be the most popular. (1992, May 27). Show publisher information The Best Bubble Tea Brands In Singapore This article was first published on 27 December, 2019. diabetes, heart disease, stroke and cancer. Bubble Tea Popularity Statistics Singapore DOWNLOAD: https://tinurll.com/2iwiym bubble tea popularity statistics singapore 28d79c4b43 Reallusion CrazyTalk Animator 3.12.1719.1 MAC OS X Download Harry Potter ATOTP Apun KaGames exe Oceane Dreams Sets 14 18 MediaHuman YouTube Downloader 3.9.8.19 (0901) [artc Like Repost Share Art & Craft. Learn more about how Statista can support your business. As a Premium user you get access to the detailed source references and background information about this statistic. The growing bubble tea market has also made brands focus on unique concepts in terms of toppings and flavour combinations to pique consumer interest and to stand out from the crowd. Copyright Mediacorp 2023. Fortune Business Insights says that the global market size was USD 2.29 billion in 2022 and is projected to reach USD 4.08 billion by 2030. During the late 1980s and into the 1990s, bubble tea was only consumed in a select few countries including Taiwan, Hong Kong, China, and Japan. As a Premium user you get access to background information and details about the release of this statistic. According to Grab's data, bubble tea orders in the region had increased at a rate of 3,000 percent in 2018. Other players operating in the market are Boba Box Limited, Fokus Inc., Sumos Sdn Bhd, Troika J.C. (Qbubble), and Boba Tea Company. The Straits Times, p. 30. Over of the bubble tea enjoyed around the world is fruit-flavored. A. However, the study found that despite the high margins, few bubble tea stores are profitable. Are you interested in testing our business solutions? Bubble tea has emerged as a cultural icon for the world and symbolizes Taiwans food innovation to promote its existence amidst the food service industry. The peak of the fad was from March to October 2001, when shops reportedly sold as many as 800 to 1,000 cups a day.7 Major chains included Cool Station, Quickly and Milk Girl Ice Cup.8However, the drinks popularity also contributed to its downfall. 5. Health experts highly recommend drinking bubble tea in moderation, and if possible, to opt for the less sweet or low-calorie varieties. Bubble tea is drunk by millions of people around the world every single day, even in countries that you might not expect! Expanding Range of Products to Target Younger Individuals to Boost Growth. We value them as a research company worthy of building long-term relationships., Well done Fortune Business Insights! However, consumers love for bubble tea wont change anytime soon, but they will vote for their favourite brands with their wallets.. The boba (bubble) alone is 150 calories. The high carbohydrate content of the bubbles can lead to an unhealthy diet. The key players alsorelyon product launch to improve their product portfolio and stay relevant in the global market.The key players profiled in thereport include Bobabox Limited, Bubble Tea House Company, Cuppotee, Fokus Inc., Gong Cha, Lollicup USA, Inc., Sumo's (M) SdnBhd, Ten Ren's Tea Time, The Bubble Tea Company, and Troika JC. Retrieved from NewspaperSG.4. Chief operating officer ofqlub,Sik Hoe Yong, noted that many young people in Southeast Asia want to open bubble tea shops someday. And if youre looking for all the facts and figures that back up our claim, you have this blog post. Malina Malkani, a media spokesperson for the Academy of Nutrition and Dietetics in the United States (US) said that bubble tea is a high-calorie drink with little source of protein or fibre. On the basis of flavor, it is categorized into original flavor, coffee flavor, fruit flavor, chocolate flavor, and others. By continuing to visit this site you agree to our use of cookies . It cited Nayuki, the first new tea brand to go public, whose market cap plunged by more than 70 per cent since it listed on the Hong Kong stock exchange. According to research firm Allied Market Research, the global bubble tea market will jump from US$1.96 billion in 2016 to reach US$3.21 billion by 2023. "Important factors when considering a bubble tea purchase in Singapore in 2020." This is a very good piece of work and will be very helpful to us going forward. Asia Pacific is expected to dominate the market during the forecast period. A. February 11, 2020. Lin Hsiu Hui created the first bubble tea in Chun Shui Tang, a tea shop i | Since its early beginnings in the 1980s, the trend of bubble tea has spread from Asia to America and Europe, and new companies are continually joining the bubble tea revolution. The bubble tea market in China is estimated to have an annual turnover of US$20 billion, saturating and hyper competitive.. Bubble tea is a beverage originating from Taiwan comprising tea with fruit syrup or milk added, and then shaken. Of the 30 countries that enjoy bubble tea, most are in Asia. (February 11, 2020). Today, bubble tea consumption in China surpasses that of coffee and many other traditional beverages. That number increases when you go up in size to 469 calories and only gets worse as you add in more toppings or extra flavors. Young people between ages 20 and 29 are interested in bubble tea. 9. Statista. Thailand leads in bubble tea consumption at an average of 6 cups per person per day. A popular version of bubble tea, known as Thai iced tea originated in Thailand in the 1800s, and when bubble tea was invented people began adding tapioca balls to it. The two most popular varieties are bubble milk tea with tapioca and bubble milk green tea with tapioca. Are you interested in testing our business solutions? [ 2023 to 2030 ] Bubble Tea Market Size - MarketWatch To use individual functions (e.g., mark statistics as favourites, set For instance, in April 2020, a bubble tea company Chatime launched oat milk-based tea, such as Grass Jelly Roasted Milk Tea and Chatime Pearl Milk Tea, for lactose intolerant consumers. Please do not hesitate to contact me. There are 250 different flavors of bubble tea. Consumer Shift toward Healthy Alternatives to Favor Growth. However, the sweeteners segment is expected to witness the highest growth, owing to rise in demand for sweet beverages across the globe. Arlina Arshad. This includes bubble tea outlets. Bubbling over. Its not just the sugar that gives these drinks their sweetness, though; many restaurants also add sweeteners to them. Recent Statistics Popular Statistics Facebook: quarterly number of . All these aspects necessitate the manufacturers to develop premium quality teas by keeping the consumer demands in mind. Over of the bubble tea enjoyed around the world is fruit-flavored. Jointly conducted by venture outfit Momentum Works and digital payments solution firm qlub, the report also found thatthe average price of bubble tea in Singapore is double that of other countries in the region. It slowly spread throughout Asia before gaining popularity in the U.S. and across the globe. Then you can access your favorite statistics via the star in the header. (2002, January 13). There are many varieties of the drink with a wide range of ingredients. The bubble tea industry is enormous and accounts for one of the fastest-growing food markets in the world today. Although there are plenty of bubble tea flavors to choose from, fruit teas tend to be the most popular. According to the bubble tea market share, based onflavor, the fruit flavor segment was the most prominent segment accounting for the highest share in the bubble tea market, in 2019. Bubble tea is often seen as a sweet, fruity, and more feminine drink in the western world, particularly with its multi-colored straws and cute cartoon packaging designs. Bubble tea (also known as pearl milk tea, bubble milk tea, boba juice, boba tea, or simply boba) is a Taiwanese tea-based drink invented in Tainan and Taichung in the 1980s. In Malaysia, Columbia Asia dietitian, Kong Woan Fei told local media that depending on the sugar used, one cup of bubble tea can contain at least 370 calories. When you look at the marketing for bubble tea, the numbers make sense. "The bubble tea industry has a good product gross margin of 60 per cent to 70 per cent," the release said. The size of the global Bubble Tea Market in 2019 was $2,407.6 million. This is far higher than the cost of a similar amount of milk or juice, but the high price does not seem to deter people from making it their go-to beverage. Countries such as Vietnam and Taiwan are projected to have the largest sales. The bubble tea trend has continued to soar in its originating region, later gaining traction in other western countries, such as Canada and the U.K. Statista. More people are discovering and enjoying bubble tea every year, however, so these figures may soon change as people age and continue to enjoy their favorite drink. As a Premium user you get access to background information and details about the release of this statistic. Request a Free sample to learn more about this report. Retrieved from NewspaperSG.13. The major countries in each region are mapped according to their revenue contribution to the global bubble tea market. Perhaps bubble tea brands should work towards designing more nutritious versions of their drinks without losing the signature taste and appeal which has made the drink so popular in Southeast Asia. The Agri-Food and Veterinary Authority (AVA) suspended the brands, resulting in a few bubble tea chains temporarily being unable to sell their fruit teas.13In May 2013, it was discovered that the Sunright brand of tapioca balls, as well as other starch products from Taiwan used in bubble tea, contained maleic acid, a substance harmful to the kidneys.14 As a result, some bubble tea chains stopped selling pearls with their teas for the time being.15 Such health scares negatively affected bubble tea sales, although customer confidence returned after a period of time.Timeline1992: Bubble Tea Garden, Singapores first bubble tea caf, opens.2001: Bubble tea reaches the height of its popularity.2007: Renewed popularity of bubble tea.2011: Renewed popularity of bubble tea. Retrieved from NewspaperSG.10. The manufacturers or entrepreneurs in the boba tea industry are venturing into the launch of their own restaurants/cafes to attract consumers and fortify their market presence. Business Solutions including all features. Chun Shui Tang. A bubble tea. The rise of bubble tea, one of Taiwan's most beloved beverages The chewy tapioca balls or pearls are undoubtedly the stars of any bubble tea drink. For better delivery of our new release, Please help us undestand your interest Industry and Frequency that you prefer to get the new releases. The Straits Times, p. 15. Customers also have the option of adjusting the drinks sugar level. According to a study published in the National Library of Medicine, in 2022, chewing tapioca pearls can increase salivary C-protein (CRP) and calcium (Ca) levels. Studies showed that green tea-based milk tea is proven to be beneficial for lowering blood pressure and the risk of cancer. Bubble tea fad makes comeback. The bubble tea market was valued at $2.4 billion in 2019 and is estimated to reach $4.3 billion by 2027, registering a CAGR of 7.80% from 2020 to 2027. Since our launch, weve worked on more than 1,000 projects for clients around the world. All prices in USD, To ensure high-level data integrity, accurate analysis, and impeccable forecasts, On-demand customization of scope of the report to exactly meet your needs, Targeted market view to provide pertinent information and save time of readers. Which region held the highest share in the global market? The Straits Times, p. 10. The beverage has experienced a few resurgences in popularity, such as in 2007 and 2011.11 There were more than 10 chains and 500 outlets selling bubble tea in 2011. Taiwanese and homegrown brands have long dominated the Southeast Asian bubble tea market, the study found. A. The Straits Times, p. 4. October 22, 2019. As soon as this statistic is updated, you will immediately be notified via e-mail. We dont recommend anyone making it a daily indulgence. Bubble Tea Popularity Statistics Singapore - Emkan.me An Infographic Representation of Bubble Tea Market, To get information on various segments, share your queries with us. Extruding the tapioca into these small balls is difficult work. 14. 15. Chart. #1 HEYTEA Golden Osmanthus Oolong ($7.50) Photo from HEYTEA. The region is witnessing a cross-cultural food consumption trend, and the growing health and wellness approach is also expected to boost the growth. Europe also witnessed growth in the pearl milk tea market around the same time as other Asian countries. Durai, J., & Poon, C. H. (2011, June 4). Virtually any flavor that you can imagine exists with bubble tea. A global addiction. Bubble tea is a popular drink among Singaporeans, and consists of a sweet flavored tea base and tapioca pearls, or "bubbles". Retrieved from NewspaperSG.2. The Straits Times, p. 30. Gong Cha, for instance, was founded in 2006 in Taiwan. A 16 oz serving of bubble tea contains 38 grams of sugar, which is 76% of the recommended daily value. However, it added that the supply chain for bubble tea stores can be more challenging than e-commerce due to the high demand for the freshness of raw materials. With bubble teas sudden increase in popularity, it should be no surprise that the industry is only expected to keep growing. However, Europeis expected to grow with the highest CAGR throughout the forecast period, owing toaggressive advertising and celebrity brand endorsement and increasein the awareness of bubble tea in theregion. Introduced to China in the early 1990s, it quickly became one of the most popular drinks in the nation. Whats your favorite bubble tea base to start with? With 38 grams per 16oz beverage, bubble tea should be enjoyed in moderation. You can only download this statistic as a Premium user. Pearls dropped by some bubble tea shops. Due to increasing consumer demand, GrabFood now has close to 4,000 bubble tea outlets in their network, which is a 200 percent growth in outlets for the region. Followed by black tea, the green tea segment is expected to hold a major percentage of the market share. Arlina Arshad. Thank you for requesting a call back, our sales representative will get in touch with you shortly! However, since the ease of lockdowns, governments have proposed several initiatives and strategies to help companies in recovering the losses across the globe. Moreover, as per researches conducted by different reputed organizations, tea is proven to prevent different type of cancers, lower cholesterol, help boost immunity, facilitate weight loss, and prevent neurological diseases.This indicates that the health benefits associated with bubble tea are anticipated to drive the overall market. Chan, H. J., & Lee, D. (2013, May 28). Exactly how popular is bubble tea in Singapore? Singapore stands out among the region's six key markets, as the country with the smallest population but the highest spending power. Another draw is the foamed tea. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Bubble tea, first introduced in Taiwan in the 1980s has done on to become a global phenomenon made popular by Internet foodies. Teens use tea house notice board to talk to each other. This includes building a decent flagship product to get initial traction, achieving single-store profitability and scaling the model while maintaining the positive unit economics. European countries are just starting to understand the bubble tea craze, and with new dessert products in the making, the only way for this industry to go is up. This popular sweetened tea is made up of high-quality milk and sweetener liquid tapioca pearls along with creamer, fruit powder, and sweeteners. The global bubble tea market size was valued at USD 2.29 billion in 2022 and is projected to grow from USD 2.46 billion in 2023 to USD 4.08 billion by 2030, exhibiting a CAGR of 7.51% during the forecast period. Fruit-flavored bubble teas account for the largest percentage of bubble tea consumed at 37%. The black tea segment is expected to be the leading segment in the global market. Book your free consultation and let our research experts help you with your needs/problems. In the United States, 95% of women have tried bubble tea versus 81% of males. Please create an employee account to be able to mark statistics as favorites. The emergence of Chinese players who are good at branding, product/supply chain and cost management could pose an increasing challenge to existing local players. A paid subscription is required for full access. Trending is a good marketing strategy. Number of bubble tea outlets in Singapore in 2019, by brand [Graph]. Retrieved from NewspaperSG.5. Based on bubble tea market forecast, the liquid component was the most prominent segment accounting for the highest share in the bubble tea market. The students tested five popular brands of bubble tea for their sugar content and found that two brands tested for incredibly high sugar content Brown Sugar Boba Milk Tea and Bubble Milk Tea ordered with 100 percent sugar which has 18.5 and 20.5 teaspoons of sugar, respectively. In. Remarkable job and great efforts by your research team. As more and more countries discover the delicacy that is bubble tea, these figures are sure to continue growing. There has been speculation linking tapioca balls to cancer, though most claims have been refuted following extended research. What are the key factors driving the market? Thanks for sticking with me in this huge post. In 2019, the black tea segment accounted for more than half of the share in the total bubble tea market and is expected to grow at a CAGR of 7.50% throughout the forecast period. According to the Food and Agriculture Organization (FAO) of the United Nations, Nigeria is the largest exporter of cassava at 21% of the worlds amount. Access to this and all other statistics on 80,000 topics from, Show sources information Dr Emily Ortega, head of the Psychology Programme at the Singapore University of Social Sciences, said that bubble tea is "very much a social experience for many people". While consumers in Singapore are more health conscious, its not the same across other markets, it added. In a recent Grab article titled Bubble Tea Craze in GrabFood, the ride-hailing giant highlighted Southeast Asias growing obsession with the drink. Please create an employee account to be able to mark statistics as favorites. The largest market in the region is Indonesia, with an estimated US$1.6 billion annual turnover. [Online]. Using new techniques such as molecular nitrogenation also adds innovation to the traditional recipe, thus further opening numerous opportunities for market growth. According to Dr Tan Wee Yong, a consultant physician in Malaysia, it is recommended for a normal healthy adult to take no more than eight teaspoons of sugar a day, while a childs daily sugar intake should not be more than five teaspoons. You need at least a Starter Account to use this feature. In this era, the growing consumer preferences for products depend on various factors such as choice of taste, price, brand, and location accessibility. Lek, E. (2007, August 20). Bubble tea is extremely high in calories. (AFP Photo). Access to this and all other statistics on 80,000 topics from, Show sources information The Straits Times, p. 78. AVA suspends two more Taiwanese juice brands. Various key insights presented in the report are an overview of related markets, competitive landscape, recent industry developments such as mergers & acquisitions, regulatory scenario in critical countries, and key bubble tea industry trends. The Straits Times, pp. Modern Asian Desserts expanded its business in the country by introducing various boba milk tea outlets. Register in seconds and access exclusive features.