. ESPN+ The account gained 127.8K new followers in the four last weeks. Launched by award-winning sports columnist William C. Bill Rhoden, in partnership with Andscape, as an opportunity to increase diversity and inclusion in sports journalism. It is popular among female audiences, especially black females. As part of the new agreements, ESPN expands its relationships with both Caesars, as the exclusive odds provider and co-exclusive sportsbook link-out provider, and DraftKings, as the exclusive daily fantasy sports provider and co-exclusive sportsbook link-out provider. 270+ live hours of news and information programming. Now, you can stream it via ESPN+, Sling TV Orange, YouTube TV, DirecTV, and many more. That said, about 45% of Disney Plus users are under 18 . As I write this on 11-11-21, it's now 35 years for me at ESPN, the only real job Ive ever had. thought Tom Jones was a perfect fit for the beloved PBS show's audience. ESPNs Los Angeles Production Center (LAPC) went online in 2009 in the LA LIVE entertainment/retail complex. Today, November 11, 2022, I am retiring from ESPN -- 36 years to the day I began. ESPNs digital content routinely averages a higher average minute audience than many cable sports television networks. The fact that the SportsCenter tune has been an earworm for decades says a lot. ESPN said that the race was the 10th most-viewed F1 event in the U.S. on record, broadcast or cable, and the largest audience since 1.49 million watched the 2014 Canadian Grand Prix on NBC. Satellite and cable TV viewership are declining, but this goes for all networks not just ESPN. Lets crunch the numbers with these viewership statistics. At Walt Disney World in Orlando, the ESPN Wide World of Sports Complex is a leading multi-sport venue for amateur and pro sports, hosting 100 events yearly, several of which are presented on ESPN platforms. With the new deal, every SEC football and mens basketball game will now be carried on an ESPN network, solidifying ESPN as the exclusive rights holder of the SEC through 2033-34. ; The average TV audience for the 2019 MLS season was 246,000.; Sky Sports' English Premier League viewership was up by 21% in 2019. Follow More from Medium Aleid ter Weel in Better Advice 10 Things To Do In The Evening Instead. It could happen within the next five years. DAZN is a global sports streaming service that focuses on combat sports, mainly boxing (DAZN, 2020). ESPN+ is the industry-leading sports streaming service that offers fans in the U.S. thousands of live sports events, original programming not available on ESPNs linear TV or digital networks and exclusive editorial content from dozens of ESPN writers and reporters. These days, my main areas are tennis, UFC, boxing, network-wide ratings (by month/quarter/year), and corporate communications documents, including fact sheets, chronologies, lists and nearly 35 of the Year in Review press releases. ESPN appeals to sports fans of all ages. 46% of the average NBA team's fans are white, compared to 61% for the average NHL team. Meanwhile, the #oneteam Public Service Announcement (PSA), produced by a partnership between Corporate Citizenship and the marketing department, used 24 commentators to convey that with games on pause, ESPN and its fans are still on one big team with important roles to play, including keeping social distance, checking on each other and supporting the heroes on the front line. Gender Distribution. The average engagement per ESPN's is 378 with 69 reactions and 309.5 comments. Most-viewed Mens College World Series (MCWS) since 2018 and second since 2014. There are several key points to make from the fall book. People have been rushing home for years, hoping not to miss hearing it. It was the most-watched match since the Bulldogs faced the Oklahoma Sooners in 2018. At Walt Disney World in Orlando, the ESPN Wide World of Sports Complex is a leading multi-sport venue for amateur and pro sports, hosting 100 events yearly, several of which are presented on ESPN platforms. Texas Rangers and Atlanta Braves fans are most likely to identify as Republican at 38%; nearly half of Golden. Features included: Trae Young, Francis Ngannou, Auston Matthews, Coach K, Jonquel Jones, Oklahoma Softball, Coco Gauff. Input your search keywords and press Enter. ESPN+ is available as an integrated part of the ESPN App (on mobile and connected devices) and ESPN.com. ABC, ESPN and ESPN2 delivered their most-watched college football season since 2016, up 7% among all viewers from last year. ESPN+s total paid subscribers grew to 24.3 million up 42% during the year. The breakdown within the 18-to-49 age group sees men up by 56% and women by 62%. On top of that, we developed innovations and secured new agreements that will drive a successful future for ESPN and The Walt Disney Company. The average TV audience for the tournament charted at 226,000 per game (not counting streaming and Spanish-language viewership), a figure lower than the league's average TV audience for the. One riveting highlight was a roundtable discussion about racism with college players and Kirk Herbstreits emotional response. The increase was 15% after the first two rounds. In November 2021, eight million households cut the cord, leaving ESPN with 76 million pay TV subscribers. Offerings focus on sports passions (NFL, NBA, MLB, etc. Age Distribution. ESPN Events owns and operates 35 events, highlighted by 18 college bowl games and 11 college basketball events. I like to say I simply kept showing up. In those same age. ESPN is a key driver of The Walt Disney Companys #1 position in social engagement among all U.S. media companies, accounting for at least 70% of fan social interactions. The Walt Disney Company launched ESPN+ on April 12, 2018. Also, in October ESPN announced that at least 60 percent of all its grants in the Access to Sports space next year will be directed towards programs for Black and African-American youth. It was the highest penetration among the three age brackets. 3. ESPNs most-watched since it expanded coverage of the tournament in 2017. This ties into ESPN's market environment because durning all these events, their target audience will surely be tuning in. Also, beginning with 2021-22, ESPN+ will carry select non-conference SEC football and mens basketball games. ), given tours, written the company newsletter and once drove NASCARs Jeff Gordon to the local airport. (Source: Adobe Analytics). As Disney+ gains global attraction, Many marketers are looking for figures associated with it. Dream On on the 1996 USA Womens Dream Team. Its corporate citizenship programs use power of sport to positively address societys needs through strategic community investments, cause marketing programs, collaboration with sports organizations and employee volunteerism, while also utilizing its diverse media assets. Knowing these things can help you keep up with trends. Also, the UFC schedule increased with postponed cards added to the schedule. 1 sports media publisher for engagement on social platforms with 3.9B total actions across Facebook, Twitter and Instagram (up +70% YOY, through October) and 15.6B video views across YouTube and Facebook (up +39% YOY). This includes persons 13-24 (+64% YOY), all females (+25%), and men 13-24 (+52%). Jessica Mendoza made history as the first woman to serve as a national game analyst for the Fall Classic on any platform; similarly, Doris Burke had done the same for the NBA Finals. The shows most-watched, regular-season ever. The ESPN brand reaches every continent with leading entities across television, radio, print, Internet, broadband, wireless, consumer products and event management. There were 24.9 million, The network now has a long list of studio programs and other offerings. As I ride off into the sunset top down and E Street Radio blaring I do so with so many wonderful memories, proud of my contributionsand a heart full of gratitude for the opportunity. Once pay TV viewership falls below it, ESPN will switch to a direct-to-consumer business model. investing in streaming) without cannibalizing the present (i.e. Only 1.4 million people had subscribed to the service by quarter one of 2019 and 3.5 million by the years end. Basketball players have the highest salaries in the US and the world. Based on site visits last March 2023, 74.28% of ESPNs fans online are males. As per CNBC, people in the know say the threshold is 50 million households. ESPN carries more than 4,800 hours of live coverage and original programming. Now, he combines his interests and experience to bring you the latest news, helpful guides, and trustworthy recommendations from the worlds of gambling, sports, and video games. Corporate Citizenship Expanded to include alternative presentations across other sports, and with other hosts UFC 278 with The Gronks, College Football with Pat McAfee, PGA Championship with Joe Buck and Michael Collins, and NBA in Stephen As World. In America, ESPN reported a total of 3,329,000 viewers, making it their third highest tennis audience ever. ESPN has 1,250 employees. ESPN created the X Games for the purpose of profit and entertainment in the form of sponsorship endorsements. on ESPN averaged 1.3M viewers, up 9% from a year ago. Dedicated to inspiring a more inclusive world by championing three areas bullying prevention, intentional inclusion and mental health. ESPN, Inc. is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. Following in the footsteps of Top Rank and the UFC, in July action returned in rapid fire. bleacherreport.com's audience is 79.74% male and 20.26% female. ESPN is right in the middle of things. , digital and social. ESPN Overseas The discrepancy between male and female viewers will shrink over the next few years. They are the industry-leading all-in-one digital sports platform, delivering a rich, personalized experience to tens of millions of fans every month. 2022 PlayToday.co All Rights Reserved. ESPN isn't called "the worldwide leader in sports" for nothing. The fact that the SportsCenter tune has been an earworm for decades says a lot. Lost forever to the pandemic were most of NCAA Basketballs Champ Week, the NIT and the NCAA Division I Womens Basketball Championship; the NCAA winter Olympic sports championships and entire spring sports season and championships, including both College World Series; MLB games; the fortnight of Wimbledon and other tennis tournaments; the NBA Summer League; the World Series of Poker; part of the XFL season; the entire Professional Fighters League season; the Summer X Games and two of the three overseas Winter X Games; the National Spelling Bee; the MLB Home Run Derby; Formula One races and all the support programming; CFL contests; the Pro Football Hall of Fame Induction Ceremony and pre-season NFL games; College GameDays planned trip to Dublin; and games from the Little League World Series including regional qualifying rounds. Spot TV is inclusive of Nielsen's top 10 Hispanic DMA's based on TV Households. The combined audience is the third-highest on record for night one of the draft, trailing 2021 (12.52M) and the anomalous 2020 edition that aired during an unprecedented drought of live sporting events . Still, it continues to be a trailblazer in serving sports fans. When ESPN devoted an evening of programming on June 24 to exploring the multi-faceted issues of racism and social justice in sports, its one-hour Time for Change: We Wont be Defeated served as the centerpiece. Here are some interesting facts about the networks viewership in the past few years: American football reigns supreme among all popular US sports. ESPN Radio Network, podcasts and ESPN Deportes Radio. ESPN believes that, at its very best, sports uplifts the human spirit. Dont read too much into these numbers yet. September saw a new high of 50 million downloads overall, up 44% from a year ago. SportsCenter, the first-ever ESPN show, aired on September 7, 1979. The 129,000-square foot facility has four studiosand produces programming for ESPNs U.S. networks, including, NBA Today, NBA Countdown, In the Creas, ESPN FC, In April 2018, a new facility at New Yorks South Street Seaport overlooking the East River and the Brooklyn Bridge went online. ESPN remains a Top 3 most followed (surpassed 30M mark) and engaged (2.6B) brand on TikTok. Things are looking up now for ESPN+, but it wasnt this popular initially. Only 20% stated that they watched NASCAR on occasion. ESPN helped raise $2.87 million for the V Foundation. ESPN Digital also ranked as the No. The rest were either sharing an account or had stopped subscribing. 2 sports app. 61 Fascinating Soccer Viewership Statistics You Need To Know In 2023, 8 UFC Viewership Statistics for Avid Sports Fans, 13 Cord Cutting Statistics That You Should Know in 2023, The Ultimate Collection of World Cup Stats and Records. It increased by 11% from the previous year. It also showcased athlete activism as the sports world issues a call to action to address racial injustice in America. As examples of matching content to the times, SportsCenter stayed on the air with expanded editions to document the latest when sports first shut down. The most popular titles include. The average NFL player salary is $4.5 million. There is still a disproportion gender-wise, with males dominating ESPNs audience base. Every live edition of ESPNs flagship program. April: Chris Canty and Chris Carlin debuted new, national. Categories include branded and co-branded apparel and accessories, sporting goods. ESPN has now won 232 Sports Emmy Awards in 35 years of eligibility, and the 2022 total tied its own records for most wins in 2015 and 1996. Marketing was honored in October when for the first time, ESPN swept Gold, Silver and Bronze in the Sports, Media and Entertainment category at the Ogilvy Awards, given by the Advertising Research Foundation for 2020 ad campaigns that exemplify the power of research and insights that drive successful marketing campaigns. The respondents were between 18 and 64 years old. audience grew by 45%. During 2022, ESPN+ showcased its most-viewed event, most-streams in one day and three most-viewed original series ever. American football, baseball, and basketball dominate the US market. 1 full-time basic cable network among Men 18-34 (starting in Q3 2013). Many of its audiences are from the younger demographic. ESPN Deportes and ESPN International produced Spanish- and Portuguese-language shows from home offices in Bristol, Miami, Los Angeles, Mexico City, Buenos Aires and Sao Paulo. Does it transcend generations or genders? Its presence on pay TV is slowly waning, but its OTT services are picking up. Few things are as iconic as ESPN SportsCenters theme song that. The ESPN and ABC broadcasts increased 26% and 8% respectively from last year (4.45M; 3.80M), which made up for a 12% decline for NFL Network. ESPNs total day viewership in the first quarter of 2022 was up 32% vs. last year to an average of 812,000 viewers (P2+), the networks best for the first three months of the year since 2017. Based in Bristol, Conn., ESPN has approximately 3,800 employees (4,600 worldwide). To date, ESPN has raised over $169 million for the V Foundation. Many of its audiences are from the younger demographic. The NBA Finals were the most-watched in three years. Off-platform, the company has been innovative, using Twitter, YouTube, Facebook, Instagram, Tik Tok and Snap. It remains relevant to todays audience and has become a cultural touchstone that links generations. The biggest company in sports media continues to look for growth opportunities in new areas of great potential, reaching fans, particularly young fans, where they live their media lives. Is it more appealing to the younger generation or a more mature audience? The most-watched edition was the midnight program with an average of 550,000 viewers, up 12% from a year ago. It was and still is The Worldwide Leader in Sports.. OutKick has learned that ESPN Radio's fall ratings (September 10, 2020 - December 12, 2020) fell 53% year-over-year. In 2020 a year unlike any other where virtually the entire world of sports came to a standstill for months ESPN relied on its four business priorities and its company values in best serving sports fans through linear, digital and streaming offerings, led by ESPN+ which more than tripled its subscriber count to 11.5 million. Click infographic to download. New programming and product features added: Added a fourth year (through 2024 season) of. They served as a means to maintain ESPNs relationship with fans, showing ESPNers are missing sports together with them. The streaming platform now has around 25 million subscribers in the US alone. Later in the year, the critically acclaimed Tiger Woods: Americas Son examined Tiger Woods complex racial identity and the meaning of the golfers success in America. In a joint study by the University of Southern California (USC) and Purdue, the difference is starker: 95% of ESPNs total TV coverage and highlights focus on mens sports. In Statistas 2022 survey, half of its respondents said they were huge National Football League fans. The most popular posts of the year by platform: Instagram: ESPN continues to lean into the burgeoning sports betting space: The Las Vegas studio opened as the new home of. drew an average of 4M viewers and was the most-watched regular-season game on any network in three years. In addition, espnW.com features explored the intersection of sports and society, including a piece by Ramona Shelburne and Katie Barnes on Kelly Loeffler, co-owner of the WNBA Atlanta Dream and a U.S. senator; Barnes profile of WNBA star Maya Moore who took time off from the court to seek justice for the imprisoned Jonathan Irons (since released); a look at UCLA basketball player Natalie Chou who wont stand for anti-Asian racism related to coronavirus; and a piece about how the Blackfeet Nation Boxing club is fighting to save lives of Native American women. After extensive research and analysis, Zippia's data science team found that: (launched in 1979, ESPN HD launched in 2003); (2004, ESPN Deportes HD in 2011), the regionally focused. These, Almost half of Americans aged 30 to 49 watch ESPN on cable TV, ESPN led the other networks in daytime viewership for 18 to 49-year-olds by a wide margin in 2022, 74.28% of ESPNs audience base online are males, ESPN+ has 24.9 million subscribers as of the first quarter of 2023, SportsCenter with Scott Van Pelt averages 903,000 viewers in 2023, up by 45% from 2022, Womens College Basketball audience grew by 45% in 2022, An average of 311,000 viewers watched NBA Todays weekday afternoon edition in 2022, 21.7 million people, on average, watched the College Football Playoff semis in 2022. , exactly? By adapting to the changing times, the network has managed to stay relevant. over 60 Last updated 10/1/16 ESPN offers sports fans live major events and original studio programming with the authority that they trust and the personalities that they love. The average number of domestic viewers for the 2022 College Football Playoff was 21.7 million. They also got similar results, which ESPN published on its site: Sponsorships for womens professional sports did grow by 20% in 2022. Things were a bit slow the following year. Consumer Products Combat sports continue to be strong performers on both linear television and ESPN+. 2 sports network in the U.S. in 2020. Sunday NFL Countdown andMonday Night Countdown resumed albeit from a new home, a rooftop studio at ESPNs New York Seaport District studios. Through its affiliated networks and businesses, ESPN reaches sports fans around the world via 44 networks (in 71 countries and territories across all seven continents), plus radio, digital, consumer products and event management. In November, ESPN+ expanded its daily studio show programming and premium written content, as the exclusive home for the live and replay telecasts of four weekday ESPN Radio shows, a popular daily Spanish-language show (J. Octobers highly anticipated Lomachenko vs Lopez boxing match was ESPN+s most-streamed bout.Also. The latter served as the template for the NBA Draft in November, also conducted virtually but hosted from Bristol. During the survey, 13. The 2022 Stanley Cup Final on ABC averaged 4.6 million viewers on ABC, up +84% vs. 2021. Highlights included strong viewership numbers for live event and studio programming, continued growth in the Direct-to-Consumer space, the highest quality storytelling content, impactful technological advancements and difference-making collaboration as part of the industry-leading scale and scope of The Walt Disney Company. Its growth rate is one of the fastest among todays OTT, As more people knew about ESPN+, it got more traction among paying fans. It celebrated high school and college seniors with Senior Night when their careers were suddenly ended without ceremony, profiled sports personalities who were doing good in their community in Feel Good Friday segments and on Mothers Day connected moms in the medical field with their sports hero (Eli Manning, Kyle Lowry, Roger Federer, and Derek Jeter). This time, the most active group was those aged 25 to 34. It dropped to 2.67 million viewers in September 2016. monetizing linear). Women averaged 352K viewers per race, up 34 percent over 2021, and averaged 28 percent of the 2022 audience. Ahead of the NFL season, ESPN announced new shows, updated roles, and more new content. Its efforts are starting to bear fruit. UPDATE EXACTLY ONE YEAR LATER: On radio, the nations largest sports network, in addition to the usual weekday talk shows (hosted from commentators homes), weekend listeners were treated to great World Series and NBA Finals games of the past. What is the highest-paying sport in the US? Two great traditions were brought together thanks to the upended sports calendar, College GameDay and the Masters. President Trump attacked the NBA last week, saying the league is in "big trouble" and blaming its supposedly poor ratings on the players kneeling during the national anthem to protest p Launch of W. Studios with its first content series. (Source: Shareablee), House of Highlights creator Omar Raja and a talented group of social specialists joined the company at the beginning of the year and the, ESPNs off-platform content team continued robust content across YouTube, Twitter, Facebook and the ESPN App, and is on pace to shatter 2019s records of 620 shows and 252 million views. ESPN generated over 20 billion views on YouTube, reaching over 300M unique viewers monthly. The Undefeated ESPNs multiplatform content initiative exploring the intersections of sports, race and culture contributed substantially to the national conversation around social justice. ESPN Consumer Products offer fans high quality collections inspired by compelling content, unique marketing campaigns and ESPNs trademark personality at a variety of retail channels. The 6,000-square-foot facility has three studios and is connected to ESPN control rooms and technical operations around the country. 75.8% of assistant sports editors were males, reigns supreme among all popular US sports. My travels have been variedIve been to Martinsville, Darlington, Indy and Super Bowls; the Americas Cup (all 3) in San Diego and College GameDay in the sports meccas such as Eugene, Auburn, Lubbock, Stillwater and more; the NBA Finals, Wimbledon (16 times and counting) and the other Bristol, the one with a race track in Tennessee. Target audience characteristics Only 7% were current subscribers. In September, the NFL returned and with it, Monday Night Football cables most-watched series. The audience size of espn is 25M followers. Website traffic tells a different story than the previous Statista survey. James Pitaro, Chairman, ESPN and Sports Content, The Dance Descends on Dallas: ESPNs MegaCast Presentation of the 2023 NCAA Womens Final Four Tips Off Friday, March 31. In addition to Austin, Texas, home of the Longhorn Network, ESPN has a studio in Washington, D.C. ESPN+ is the industry-leading sports streaming service that offers fans in the U.S. thousands of live sports events, original programming not available on ESPNs linear TV or digital networks and exclusive editorial content from dozens of ESPN writers and reporters. ESPN, Inc. is the leading multinational, multimedia sports entertainment brand featuring the broadest portfolio of multimedia sports assets. Categories include branded and co-branded apparel and accessories, sporting goods, and indoor/outdoor recreation. was up 56% from the previous year and the most-viewed since 2017. The WNBA (most-watched since 2004) and NFL Drafts (the most-watched ever and aired across ESPN, ABC, NFL Network and ESPN Deportes) were ambitiously reinvented for a virtual world. espnW brand campaign Thats a W returned with a new ad,Change is Coming, and the hashtag #ThatsaW had more than 21.9 million engagements and 631.8 million impressions across ESPN social handles. Sixth annual year-long journalism training program. Also, espnWs 11th annual Women and Sports Summit with its promise of uniting a world-class group of leaders across sports, business, and entertainment for a conversation that will drive change and opportunity for women in sports moved online with a best-ever lineup of speakers. The results show that 49.67% of those aged 30 to 49 watched ESPN. ESPN worked with women and Black-owned marketing agency JOY Collective. Following TLD, Sunday nights remained a showcase of storytelling with 30 for 30 Films and E60 specials about Alex Smith, Bruce Lee, Lance Armstrong and Roy Halladay. a 44 networks (in 71 countries and territories across all seven continents), plus radio, digital, consumer products and event management. Register for FREE to view full report The brand is regularly ranked high in the brand equity index. Similarweb analyzed ESPNs audience composition based on on-site visits. The decline measures ratings on both terrestrial radio and SiriusXM among men ages 25-54, the target sports radio demographic. Another awards show held virtually, the Sports Emmys, was a highlight of the year as ESPN took home eight trophies to lead all network groups. Delivered its most-watched January since 2017. Next were the 50 to 64-year-olds, 41.29% of whom watched the sports network. ESPN and the whole industry are working hard to bridge the gap. ESPN Plaza includes more than 1.3 million square feet in 19 buildings on 120 acres (additional 200,000+ sq. Agreement with Peyton Mannings Omaha Productions brought a new lineup of original podcasts to the ESPN Podcast library. ESPN8: Ocho was revived, on ESPN for the first time. was named ESPNs eighth president in March 2018 and named Chairman, ESPN in February 2023. The telecast was rated 15th out of the top 150 Cable TV shows in the 18-49 adult demographic. The companys responsibility in this regard and its special connection with its viewers, listeners and readers wherever they may be is unmatched in media and is one not taken lightly. Heres how it looks for the other age groups: ESPNs target demographic are adults aged 18 to 49.