June, spotlights the new Reeses Pieces Cup. You're Not Alone, Says Stigma-Busting LifeStance Campaign, NYPD Offers Theft Prevention Tips To Kia, Hyundai Owners, Join Top Search and Performance Buyers in Charleston, Keep up-to-date with media, marketing and advertising news, Invitations to exclusive industry events and research. For marketers, the results show how a well-coordinated multi-channel campaign that is entertaining and contextually relevant can drive conversation, awareness and purchase intent. month. Like, really lean in to it. The . A site without direction, cohesion, insight, frequent postings, and worst of all laughter, I mean these are jokes right? No Wrong Way Just More Ways #NotSorry #ComingMarch2019 pic.twitter.com/ZGH6NKrV28, While fans across the internet balked at the attempted healthification of their junk food (like, who eats Reeses while monitoring their calories? The company recently ranked No. Currently, You might remember one of the punchlines in their TV Spot was a tattoo artist inking No Regerts on a clients upper arm. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. They are perfect, popular, endearing, and plainly the best, who would suspect them for anything? Is it a cry for help, or is it a cover up? Acclaimed Canadian-born actor, Seth Rogen, is also a voiceover artist. One of the first (if not the first) commercials for Reeces Cups was literally 2 people running into each other. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright . Thins are 40% thinner than your regular Reeses, meaning youre getting 40% less chocolate, less peanut butter, and sure, fewer caloriesuntil you eat the entire bag in a fit of anxiety eating. Whether it be adding a new ingredient to the innards of their already perfect chocolate and peanut butter concoction, accentuating the brash tones in the voice of their new spokesperson Will Arnett, or their new slogan, not sorry. However you are not wrong on the 10 year mark. It sent out a press release claiming it is giving you what you want. (Dont blame the victims of this edible injustice, Reeses!) Free to qualified media, marketing and advertising professionals. The slogan alluding to the idea that when eating a Milky Way you are too distracted by its overwhelming flavors to perform a task or do your job. Hard to count them without taking a bite. In this way, Is James Earl Jones the spokesman for Arby's? Reeses is a maverick and an insurgent against cancellations and will not abide by your tactics to tear them down when all they want to do is add a second of joy to your life through two great tastes that taste great together. Have questions about this ad or our catalog? This is obviously a cry for help because later on in the movie another twist would have them not even be the murderer, the outbursting was due to some other unattended life trauma, but they take the wrap anyway because they felt it deserved. Until one day Reeses said enough. Reeses ads are making an impression on Halloween spending is expected to reach $9 billion this year, according to the National Retail Federation, representing the second-highest spend in the reports 14-year history. and our were reporting the same a year ago (on October 8, 2017), and slightly higher than the brands 2017 ad awareness peak of 28%, recorded in early November. HERSHEY, Pa., April 12, 2021 /PRNewswire/ -- It's nearly 100 Days from the long-awaited, much-anticipated Olympic Games Tokyo 2020 and the Reese's brand is proud to announce the Ultimate Team. Reeses has released several TV commercials over the past few months, with Halloween-themed spots debuting recently. Cookie Notice Not sorry. Furthermore, this feels like a misguided attempt at ripping off Snickers Youre Not You When Youre Hungry, which sees people doing something out of character, they have a bite of a Snickers, thus regaining their aptitude. (56) Buy Now. "The dribbling musings of a second rate wit.". As noted, I am no stranger to the brand and I only want what is best for them, but I cannot sit idly by while they tarnish their good, smooth, creamy, simple, name with their harsh and forceful new direction. Maybe, with a reward of a Reese's for that 1 hundredth of a second victory at the wall. You know that commercial or product placement that's twice as loud as all the others and is blindingly bright or otherwise just obnoxious? So we launched with a new tagline and mantra: Not Sorry. An self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. The people of course are only met with the same copy and pasted response that tells them how sorry they are, yada yada, but were gonna continue to infinitely manufacture these. "I kinda like it. More recent versions have themes specifically relating to buying Reeses for Halloween, with one (below) suggesting that you can always A landing page features videos and recipes. And to make it even harder to resist, we used real products across all our communications. If it were my job to dole out participation prizes I would end it there, but what we have here is a mess. So its just cheeky "sorry we are delicious, not". If you're already a paid subscriber, please sign-in. Hersheys has been working to enhance its digital strategies to better target younger demographics, including integrating ecommerce and in-store personalized experiences. They want to be bold, unapologetic, and unexpected. Of course the food collided and supposedly Reeces Cups were born. Reeses is the perfect criminal. Lets add a new bit of context into the world of Reeses a motivation for their current outlook and it begins with the peanut allergy. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. But then, the movie nears closer to its third act, more people have died, the suspect pool is draining, and Reeses remains. Competition for Reese's includes M&M's, Hershey's, Snickers, KitKat, Twix and the other brands in the Food & Beverage: Candy & Gum industry. REESE'S Big Cup with REESE'S PUFFS Cereal Milk Chocolate Peanut Butter Cup, 1.2 oz. and our originated in marketing campaigns for this candy. In comparison, the Hersheys brand has a current ad awareness score of 24%, versus 20% at Reeses is no longer interested in their past persona. stop, only to add: Just kidding. REESE'S Milk Chocolate Snack Size Peanut Butter Cups, 13.75 oz, 25 count box. 1 on best-Halloween-candy lists, integrating ecommerce and in-store personalized experiences, This Halloween looks anything but spooky for Reeses, #NotSorry Campaign Paying Off For Reese's, Finding the sweet spot: Hershey balances e-commerce with traditional shopping, High stakes: Netflixs ad-supported tier arrives as marketers face uncertainty, Safe, lazy, boring: How Super Bowl LVII ads mostly fumbled, Popeyes celebrates New Orleans in first campaign by new AOR McKinney, FanDuel deepfakes young Charles Barkley into new spot, Dove pushes for legislation to protect kids self-esteem from social media, Pacsun turns to TikTok for livestream shopping, Connected car commerce in 2023: Three key must-know takeaways for visionary marketers, How to Meet Grocery Shoppers Where They Are, Pinterest Announces Third Party Ad Placement Partnerships, Beginning with Amazon, Adidas Targets Basketball, Soccer to Drive Post-Yeezy Rebound, Godfather of AI quits Google with regrets and fears about his lifes work, How to Start Prioritizing Connected Work in 2023, A Marriage of Data and Creative: Making Advertisements Personal, Unlocking Hyper-Personalization Using Data & AI, Hit Subscribe: How Creative Subscriptions Are Changing the Marketing Game, Level Up Your Marketing Campaigns with a Modern CDP on the Data Cloud, WPP CEO praises AI, GroupM success in positive Q1 results, Unleashing creativity with generative AI: The people-focused approach to revolutionize the design industry, Campaign Trail: DoorDash proves McDonalds food is iconic even in motion, Twenty-nine percent of U.S. consumers age 18 and older say they have seen an ad for Hershey brand Reeses over the past two weeks, compared to 20% who said the same a year ago, on October 8, 2017, and the brands ad awareness peak of 28% in early November last year, according to an analysis by. This site uses cookies to provide you with a great user experience. They are the character in the murder mystery who it definitely cant be. Can someone seriously give me an explanation. (229) Buy Now. At the end of the ads, [] Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!" Published June 11, 2018 Advertiser Reese's Advertiser Profiles Facebook, Twitter, YouTube Products Reese's Peanut Butter Cups Tagline Reeses is the greatest candy on the planet. I thought that was cute bc yes u put one in front of me even in a non food selling establishment and i will suddenly want one. Many people attribute the new soft or snowflake culture we live in to the peanut allergy. For more information, please see our Much the same way that fans will be forced to double up on Thin Peanut Butter Cups, Reeses is doubling down on the controversial new product. Fast Company & Inc 2023 Mansueto Ventures, LLC, Reeses doesnt care what you think about its thin peanut butter cups. Featuring top industry speakers including: Will Critcher - Death By Coffee, Director, Acquisition, Marketing Automotive Awards(April 5, 2023, NYC), Creative Media Awards(February 2, 2023, NYC), Agency of the Year(January 25, 2023, NYC), MediaPost All Stars(January 25, 2023, NYC), Doggy Taste Tests: PetPlate's Revamped Food Passes Tough Criteria, Feeling Anxious? Optimize TV Ad Spend With Q1 2023 Insights. Reddit and its partners use cookies and similar technologies to provide you with a better experience. More companies should take on their wont do attitude and just sell their products without fear, if people want it theyll buy it, if they dont they wont. In the past 30 days, Reese's has had 11,502 airings and earned an airing rank of #35 with a spend ranking of #57 as compared to all other advertisers. The campaign, #NotSorry, tweaks the Sorry, I Was Eating a Milky Way campaign from competitor Mars, 1 on best-Halloween-candy lists, a fact the brand appears to be successfully capitalizing on this year. My MAGA cousin does this not sorry crap on Facebook all the time. (@Chickenwench) November 2, 2018. Topics covered: business models, technology, partnerships, culture and high profile personnel changes. A landing page features videos and recipes. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. According to Dictionary.com it goes as far back as 2001. https://www.dictionary.com/e/slang/sorry-not-sorry/ [deleted] 2 yr. ago Is this simply a new direction for the company to generate sales? Jargon The Website is not intended for readers under the age of 18. REESE'S PIECES Peanut Butter Candy, 9.9 oz bag. For more information, please see our Will is known for portraying self sabotaging and traumatized characters such as Gob in Arrested Development, Lego Batman in The Lego Batman Movie, and most of all Bojack Horseman. I remember that. A self-aware, acknowledgement that were not sorry that were about to make you want a Reeses. #StopTheMadness pic.twitter.com/mR9cF1eAO4, Jan #madein???????? No one was asking if they were sorry or what they werent sorry for, they just confessed. The famous slogans, Two great tastes that taste great together and How do you eat a Reese's? Last year, 14% of consumers said the same. ______Watch more ads like this one: https://thinkmonsters.com/speakinghuman/media/videos/adwatch/Join us on social media:Facebook: https://www.facebook.com/SpeakingHumaInstagram: https://www.instagram.com/speakinghumTwitter: https://twitter.com/Speaking_HumanThe Speaking Human Podcast: https://itunes.apple.com/us/podcast/s Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. You can connect with Reese's on Facebook, Twitter and YouTube. EXCLUSIVE: Nora Hannons House Fires Back! Eventually, the narrator concedes to stop, only to renege a second later, stating "Not sorry!". In what is certainly a hacky comedic bit by now, for years past people would joke about how pathetic it is to be killed by a nut, as if they asked for or had any say in the allergy. Theres no warning telling you to eat Milky Ways responsibly. Something told us showing people real peanut butter and chocolate would be way more appetizing than CGI. It makes me so uncomfortable I can't even eat Reese's anymore without that ad playing in my head. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. also represents a 10-points increase in awareness since June 1. This is a much smarter commercial because the Snickers satisfies the problem, it doesnt create it, like the Milky Way. To be kind, the effort is commendable. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. Seeing those celebrated athletes on center stage is a reason to keep pushing forward towards new goals. This commercial introduces the new Pieces Big Cup - a combination of the two candies. Privacy Policy. Were not sorry were better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. Optimize TV Ad Spend With Q1 2023 Insights. ), the company is fully embracing the. Get the free daily newsletter read by industry experts. An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens, The future of innovation and technology in government for the greater good, Fast Company's annual ranking of businesses that are making an outsize impact, Leaders who are shaping the future of business in creative ways, New workplaces, new food sources, new medicine--even an entirely new economic system. The co-branded bar is set to be in U.S. stores next Were not gonna stop. Of course, one was eating chocolate and the other was eating peanut butter. ET, ranked No. The campaign, which includes a sweepstakes, also appears on social media with posts themed around current events, like football. How do you literally sell more Reese's when literally anyone with a mouth (that doesn't have a peanut allergy) already eats Reese's? Reese's tries out a couple different closeups on its Peanut Butter Cups and asks viewers whether it makes them want some. How do you make an ad so bad that it makes me NOT want to buy it???? turn the lights off and keep them to yourself, instead of giving them out to trick-or-treaters. | 2 p.m. How many emails, blog posts, angry letters, Tweets, carrier pigeons, instant messages, BBMs, have they sifted through, telling them how ashamed they should be for selling a candy that could kill a child with the smell alone. | 3 p.m. Reeses Peanut Butter Cups are an iconic Halloween treat, often ranked No. (we don't. Youre welcome.. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever youre doing and go get a Reeses. This is sensible, but for years Reese had been effectively tempting us through the timeless art of seduction, why change?The website Market Dive has their now reason for the gear shift, claiming Reeses current slogan is a response to Mars 2015 slogan for Milky Way, Sorry, I Was Eating a Milky Way. Celebrity fatigue was prevalent in a night overly reliant on famous faces doing goofy humor, while a handful of emotionally driven spots hit the mark. New comments cannot be posted and votes cannot be cast. I have been to Hershey Park a number of times, I have played and won the Reeses Xtreme Cup Challenge. surprising, given that Reeses has been aggressively running a new campaign since early June, notes YouGov CEO of data products Ted Marzilli, who points out that the current 29% ad awareness Some Other Stuff That Could Tickle Your Fancy , Assuming Your Fancy Is Remotely Ticklish, An Attempt at a Damning Critique of John Cena Timed After This China/Taiwan Incident When its Easier to Hate On Him. The "Not sorry" slogan from Reese's commercials. Reddit and its partners use cookies and similar technologies to provide you with a better experience. We're not sorry we're better than any other candy We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. New comments cannot be posted and votes cannot be cast. In the past 30 days, commercials featuring Will Arnett have had 540,984 airings.